Nishka Lulla Collaborates With Bindass’s Girl In The City Chapter 2
An online contest brings together renowned designer Nishka Lulla and popular bindass show Girl In The City Chapter 2 to celebrate women entrepreneurs
In a
first-of-its-kind association, bindass collaborates with popular fashion
designer Nishka Lulla for its successful series – Girl in the City-Chapter 2.
Known for her distinctive boho-chic style, Nishka Lulla comes on board for a
unique initiative that celebrates 10 real-life women entrepreneurs with stories
similar to its protagonist Meera Sehgal.
An online contest
which will go live on bindass’ social media platforms will provide an
opportunity for women entrepreneurs from across the country who much like the
series’ protagonist Meera Sehgal are on the road to success.
Over a
period of one month, ten winners would be selected. Nishka Lulla will spend
quality time interacting and mingling with the winners in order to profile them
and design distinctive looks. Each of which will encapsulate the unique stories
and personalities of the winners.
Image Source: newpics
“I am thrilled to
associate with brand bindass for this extremely innovative initiative for their
series Girl In The City Chapter 2. The series is hugely popular with youngsters
and it’s exciting to be a part of an initiative that encourages young
entrepreneurs and celebrates their dreams, aspirations and success. I really
look forward to meeting the girls and creating special designs for them,” said
designer Nishka Lulla.
Girl In The
City-Chapter 2, a story of self-discovery, is centered round Meera, a bold,
creative and confident 21-year-old girl who moves to Mumbai to pursue an
internship in fashion. In Chapter 2, she returns to Mumbai to take her fashion
career forward.
Currently running
its sixth episode, the season has seen an overwhelming response and has reached
out to around 17 Million fans. A new episode of Girl In The City Chapter 2 goes
live at 6 pm every Friday on bindass Facebook page https://www.facebook.com/bindass,
followed by a simulcast on Youtube https://www.youtube.com/bindass.
To participate in
the contest log on to: http://www.bindass.com/activscooterdiaries/
Thumbnail Image Source: redfuel
