THE BIG FIGHT: Multiplexes Prefer Dilwale, Single Screens Choose Bajirao
Here's the latest update from the world of Bollywood. We bet you wouldn't want to miss this. Read on for details... Clash of the Titans
Sanjay Leela Bhansali's Bajirao Mastani has staked its claim over single screens across the country, but it has lost the multiplex race to Rohit Shetty's Dilwale,which is releasing on the same day (December 18).
SpotboyE has it that multiplexes in India will allot 60 per cent of their shows to Dilwale and only the remaining 40 per cent to Bajirao Mastani.
Image Source: Manav Manglani
Wondering how and why? Here's a little background.
SpotboyE had told you about Eros International booking a large number of single screens from December 18 onward in Bombay Circuit, Delhi, Rajasthan and many other places across India, imposing a condition on them that they'll not screen any other film for at least a week.
The production house had made single-screen owners sign an exclusive contract in this regard during the release of Tanu Weds Manu Returns. They distributed that film on the condition that the theatres would screen only Bajirao Mastani when it releases (Shah Rukh Vs Deepika War Gets Nastier, Sept 23).
Image Source:fridaybrands, amazedia
Back to the present. Well, that 'deal' has backfired now.
With most single screens deciding to abide by the clause they signed with Eros -- mainly because they are legally bound -- PVR, the distributor of Dilwale, has stepped in to do some damage control. And quite a damage control this is.
Being the largest multiplex chain in India, PVR, we hear, has been able to convince most of the other players in their business to favour Dilwale over Bajirao Mastani.
Let's see how Bhansali and Eros react to this salvo fired at them.
Thumbnail Image Source: twitter/iamsrk & twitter/RanveerOfficial
SpotboyE has it that multiplexes in India will allot 60 per cent of their shows to Dilwale and only the remaining 40 per cent to Bajirao Mastani.
Image Source: Manav Manglani
Wondering how and why? Here's a little background.
SpotboyE had told you about Eros International booking a large number of single screens from December 18 onward in Bombay Circuit, Delhi, Rajasthan and many other places across India, imposing a condition on them that they'll not screen any other film for at least a week.
The production house had made single-screen owners sign an exclusive contract in this regard during the release of Tanu Weds Manu Returns. They distributed that film on the condition that the theatres would screen only Bajirao Mastani when it releases (Shah Rukh Vs Deepika War Gets Nastier, Sept 23).
Image Source:fridaybrands, amazedia
Back to the present. Well, that 'deal' has backfired now.
With most single screens deciding to abide by the clause they signed with Eros -- mainly because they are legally bound -- PVR, the distributor of Dilwale, has stepped in to do some damage control. And quite a damage control this is.
Being the largest multiplex chain in India, PVR, we hear, has been able to convince most of the other players in their business to favour Dilwale over Bajirao Mastani.
Let's see how Bhansali and Eros react to this salvo fired at them.
Thumbnail Image Source: twitter/iamsrk & twitter/RanveerOfficial
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