Ten Tweets Which Sum Up Our Feelings About Pierce Brosnan’s Pan Bahar endorsement

As far as Friday mornings go, today was an eventful one. Most of us woke up with Pierce Brosnan’s handsome face splashed on our front pages and television screens. Then all of a sudden it dawned on us, the suave spy is shilling paan masala, the cancer causing substance which till now was considered a staple of Bhojpuri villains and their ilk.



Here he was, fighting a bunch of men with a Pan Bahar dabba. And then, Bond becomes Bond Bhai when he says: Pan Bahar – Class never goes out of style.

As expected, desi Twitter went in for the kill.  Harsha Bhogle said what everyone was thinking when he tweeted: Can advertising and brand experts tell us if going viral but becoming a laughing stock is good brand strategy? #PanBahar



Soon the hashtag #PierceBrosnan and #PanBahar were trending. Here are some of the best reactions to the advertisement we will never be able to unsee.



















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Thumbnail Image Source: facebook/PanBaharCrystal