Aryan Khan’s Clothing Brand Sells Jacket Worth Rs 99,000 In Just 24 Hours; Netizens Says, ‘It Is Money Laundering At It's Finest’

Aryan Khan has become the talk of the town again for selling clothes from his fashion brand for a very expensive rate, leaving fans in confusion

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Aryan Khan’s Clothing Brand Sells Jacket Worth Rs 99,000 In Just 24 Hours; Netizens Says, ‘It Is Money Laundering At It's Finest’
Bollywood superstar Shah Rukh Khan’s elder son Aryan Khan is currently gearing up for his foray into the Hindi film industry. Fans are awaiting announcements about his upcoming web series, which will mark his debut as a director and a scriptwriter. Recently, he took to his social media handle to reveal that his clothing brand, D’Yavol X, and Disney have collaborated. Photos of him, Suhana Khan and SRK posing in the clothes are going viral on social media. Amid it, his brand has yet again come under scrutiny of the netizens for selling expensive clothes. 

D’Yavol X’s ‘Signature X Denim Jacket,’ became one of the top-selling items of the apparel brand. The jackets were sold out within 24 hours of its availability. As per the website, the branded jacket comes at the price of Rs 99,000. Yes, you read that right! Aryan Khan’s clothing brand sold jackets worth almost Rs 1 lakh, in 24 hours. Netizens have been left in disbelief over the news. Many have been wondering who would be buying such expensive pieces of clothes. ALSO READ: Sameer Wankhede Reacts To Bribery Case By ED For Demanding Bribe From Shah Rukh Khan During Aryan Khan’s Case
Taking to the subreddit Bolly Blinds N Gossip, a Redditor posted the news with the caption, “How? Why? I'm not into fashion but is this because of actual good stylish clothes or just exclusivity and SRK's name attached to it?” While some wondered who would buy such expensive clothes, some concluded that it might be money laundering or a way to promote his alcohol brand, D’Yavol, as marketing for alcoholic beverages is difficult. One wrote, “Either it's some die-hard SRK fan for whom 99k is pennies, or it is money laundering at it's finest... I won't be surprised if the latter were true however life is full of unexpected things...” ALSO READ: Aryan Khan Poses With Fans For A Selfie; Orry Shares Glimpses Of Their New Year Party As They Welcome 2024 In Style- Take A Look

In an earlier interview with GQ, the 26-year-old entrepreneur spoke about his decision to include his father’s name in the fashion label. Quoted by BollywoodShaadis, he shared, “Our brand is edgy, so he’s around to keep some semblance of sanity and respectability, otherwise, there could be too much madness. Because we are an age-agnostic brand, I think we have an interesting balance: I have a more contemporary way of thinking; my father brings a dose of maturity into it. Having perspectives from both ends allows the brand to align with our collective vision as well, which is to appeal and cater to everyone, from a 10-year-old to a 70-year-old.”

His upcoming show Stardom stars Lakshya Lalwani in the lead and revolves around the Hindi film industry. Aryan has penned the script alongside Bard Of Blood fame writer Bilal Siddiqui and he will be directing the series. The show is produced by SRK and Gauri Khan’s production house Red Chillies Entertainment. 
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