Amitabh Bachchan & Shweta Nanda’s Ad Withdrawn, Following Protest By Bank Union
A few weeks back we reported how Amitabh Bachchan and Shweta Nanda’s jewellery had been at the receiving end of “disgusting” and “derogatory” remarks by the bank union, which termed it as “creating distrust in the banking system”. Now, the ad has been withdrawn...
A few weeks
back, we reported how Amitabh Bachchan and Shweta Nanda’s jewellery had been at
the receiving end of “disgusting” and “derogatory” remarks by the bank union, which termed it as “creating
distrust in the banking system”.
Now, the ad
has been withdrawn.
In a
statement to NDTV, Kalyan Jewellers executive director Ramesh Kalyanaraman
said, “We sincerely regret the inadvertent hurt caused and withdraw the
advertisement from all media with immediate effect. We understand that the
advertisement has hurt sentiments of some people including members of our
esteemed banking community. Any such hurtful interpretation being drawn is
unintended. We state that the creative advertisement was a work of fiction and
not a reflection of banking employees at large. Along with crores of Indians,
we acknowledge the valuable contribution of the banking community to our
country.”
According to
NDTV report, All India Bank Officers' Confederation, an organization claiming
to have membership of around 3,20,000 officers, last week threatened to sue
Kalyan Jewellers accusing it of "casting aspersion and hurting the
sentiments of millions of personnel" through the advertisement.
AIBOC
general secretary Soumya Datta had alleged that the theme, tone and tenor of
the Ad were "disgusting, derogatory, to say the least--- and is aimed to
create distrust in the banking system, for pure commercial gain."
However, Kalyan Jewellers had rejected the allegation, saying it was "pure fiction."
In the ad,
Big B is seen visiting a bank with her daughter to return the extra money
credited in his pension account. In the process, he has a bitter encounter with
the bank employees and is eventually sent to talk to the Branch Manager to
address his grievance.
Phew!
Images Source: youtube/indianadvertisingcoltd
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