Will Eros International Follow Disney UTV?

Trade pundits predict Eros will pull out of Hindi film production following Disney and Balaji. Will we see a resurgence of the individual producer?

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Will Eros International Follow Disney UTV?

Now that the industry has awoken to the disastrous effect of paying big bucks to stars and directors who then can’t guarantee directly proportionate collections, leading to colossal losses, the question is, who will bell the cat and who will accept a reduced pay cut?  

One of the most expensive films announced is Sanjay Leela Bhansali’s next, Padmavati, which is rumoured to be budgeted at Rs 140 crore, though market sources talk about Rs 125 crore as being more likely. At a conservative estimate, that means it has to gross at least the mind-boggling amount of Rs 350-400 crore to break even. One completely fails to understand the logic of this. Is it necessary that just because Ranveer Singh-Deepika Padukone have given two solid hits with Ram-Leela (2013) and Bajirao Mastani (2015), the third will follow suit? Evidently, the producer wants both Eros and Viacom to produce the film, so huge is the budget. The trade is hoping this will be the first film to announce a reduced budget, paving the way for others to follow.


Image Source: twitter/eros

Whispers in the trade also suggest that Eros will soon follow in Disney’s footsteps and shut down their Hindi language production department. Should that happen, it would sound the death knell for corporates. Disney, Balaji and Eros are among the biggest and most prominent producers and distributors; What happens with them affects everyone and soon, others may shut shop too. Should that happen, one can only imagine that dormant individual producers will wake up and claim their place in the sun as they used to before the corporates took the prices to dizzying heights.

Last week, we spoke of a correction. Indications now point towards it happening sooner rather than later. 2016 is poised to go down in history as one of the worst years for the film industry. There are a few bright lights on the horizon, Ae Dil Hai Mushkil, Shivaay and Dangal, but the losses this year more than outweigh the gains.


Image Source: twitter/karanjohar & ajaydevgn

The exit of corporates from the Hindi film scene could also mean the return of the old distribution scene wherein films were sold for varying amounts to distributors who understood their territory. This would be unlike the way it happens now, where corporates take over the film in toto and then assign it on commission to various distributors except in major territories, which they usually keep for themselves because these are the biggest money spinners if the film does well.

Content in films are already going through a sea change. Once the process -- that includes monies spent to make a film and acquire rights -- undergo a correction, the Hindi film industry could go back to the golden era. Sometimes it is necessary to touch the nadir before things improve and that is poised to happen very soon. Corporates make films based on spreadsheets and boardroom wisdom, it’s time to let loose what individual producers bring to the table… passion.

DISCLAIMER: The views expressed here are solely those of the author and do not represent the views of SpotboyE.com.


Thumbnail Image Source: twitter/eros & ihrithik

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