Legendary Indian cricketer Sachin Tendulkar enjoys a huge fanbase that idolises him. He is often seen taking to his official social media handles to connect with his admirers and offer them a glimpse into his life. He recently became a victim of deepfake, when a video of him endorsing a gaming app went viral on social media. He has now reacted to the same.
Taking to his official X handle, formerly known as Twitter, Tendulkar shared the video and reacted to it. He pointed out the misuse of technology and urged netizens to report such videos in large numbers. He wrote, “These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers. Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the spread of misinformation and deepfakes.” ALSO READ: Sachin Tendulkar REVIEWS Sam Bahadur! Cricket Legend Praises Vicky Kaushal In A Heartfelt Note-SEE POST
These videos are fake. It is disturbing to see rampant misuse of technology. Request everyone to report videos, ads & apps like these in large numbers.
— Sachin Tendulkar (@sachin_rt) January 15, 2024
Social Media platforms need to be alert and responsive to complaints. Swift action from their end is crucial to stopping the… pic.twitter.com/4MwXthxSOM
For the unversed, the video featuring the master blaster endorses the gaming all ‘Skyward Aviator Quest.’ In the video, the cricketer not only advocates for the application but also reveals his daughter Sara Tendulkar is reaping financial benefits from it. ALSO READ: Sachin Tendulkar Congratulates Anushka Sharma As Virat Kohli Breaks His Record, During The World Cup Semi-Final Match- Watch VIRAL Video
For the past few months, many celebrities have become victims of deep fakes. From Sara Tendulkar to Katrina Kaif and Rashmika Mandanna. Netizens have expressed their shock and enrage over the manipulated visual and audio content. The term gained prominence in 2017 when a Reddit user introduced a platform for sharing such content.
Quoted by NDTV, Union ITI MInister Ashwini Vaishnaw recently said, “Deepfake is a big issue for all of us. We recently issued notices to all the big social media forms, asking them to take steps to identify deepfakes, for removing those content. The social media platforms have responded. They are taking action. We have told them to be more aggressive in this work. Also, we must notice that the 'Safe Harbour' Clause that most of the social media platforms have been enjoying, doesn't apply if the platforms do not take adequate steps to remove the deepfakes from their platforms.”
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