Picture this - a man on the cricket pitch, and a woman intrudes and makes her way to the ground while cheering him on. She has a bar of Cadbury's Dairy Milk chocolate in her hand, and is unapologetically dancing to a familiar tune. But wait. Picture all of this with a gender swap. Fancy. Na?
The Indian TV screens lit up with the new version of an ad film from the 1990s during the runtime of Kaun Banega Crorepati 13 on Friday night. This new version challenges gender roles and how!
The new narrative is actually a tribute to the Indian women’s cricket team, termed as #GoodLuckGirls. Just like its older version, the ad shows a cricketer hitting a shot for maybe a six. But this time the cricketer is a woman. And there's a man in the stands, who rushes to the pitch and unapologetically dances to a familiar song. The woman cricketer blushes and goes and hugs her man.
The ad film had struck a chord with the people back in the 1990s, and with this refurbished version with a gender swap twist, Cadbury has hit the ball out of the park (quite literally). It's been more than a day since it was aired on television, but the internet is refusing to move on. While some social media users have called the contemporary take on the yesteryear ad an "updated nostalgia", some have found it a little creepy (well, blame it on the conditioning!)
In 1994, Ogilvy India made an ad for #Cadbury Dairy Milk.
— Sonal Goel IAS (@sonalgoelias) September 17, 2021
In 2021, Ogilvy India made the same ad for Cadbury Dairy Milk, with a difference!
Depiction of our society moving towards #GenderParity 👍🏻#GoodLuck to all Girls hitting out of the Park 👏🏻💪@DairyMilkIn @CadburyWorld pic.twitter.com/VGVNvnUp9p
Its about TIME! Cadbury Dairy Milk ad.. how it should be ! pic.twitter.com/IGvUp3Q5tX
— macchu (@macchu_offcl) September 17, 2021
There are people being offended by the recreated dairy milk ad!??!? Just because the sportsperson is a female!?!? pic.twitter.com/czTld0z1b2
— Manasi 🦋 (@manuusays) September 18, 2021
Be it the brickbats or the heaps of praise, the internet has surely drowned in nostalgia. And the social media partly accredits this to the song, Shankar Mahadevan’s ‘Kuch Khaas Hai’.
WATCH THE CONTEMPORARY TAKE ON THE 1990s AD HERE:
Directed by Shashank Chaturvedi, the ad by Good Morning Films features Chennai-based actor and educator Kavya Ramachandran in the role of the cricketer. Prabhneet Singh plays the role that Shimona Rashi played in the 1994 ad.
AND THIS IS THE ORIGINAL AD, AIRED FIRST IN 1994:
Image Source: twitter/manuusays/macchu_offcl/sonalgoelias, youtube/cadburydairymilkin
Image Source: twitter/manuusays/macchu_offcl/sonalgoelias, youtube/cadburydairymilkin