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Bharat Matrimony Holi Ad: VIRAL VIDEO Sparks Debate On Women’s Trauma; ‘BoycottBharatMatrimony’ Leaves Internet Divided

The hashtag ‘#BoycottBharatMatrimony’ instantly trended on Twitter and it sparked a debate on social media platforms

Shreejit Shelar

Sat Mar 11 2023, 16:28:03 32112 views
Bharat Matrimony, a matrimonial, came under scanner after it shared a women’s day special video on the occasion of Holi. The video instantly took over the internet as it highlighted the trauma women experience that prevents them from participating in the grand Hindu festival. The 75-second video instantly drew the wrath of Hindu fundamentalists while some users appreciated the video for raising an important issue. 

The hashtag ‘#BoycottBharatMatrimony’ instantly trended on Twitter and it sparked a debate on social media platforms. 

The caption to the viral video read: “This Women’s Day & Holi, let’s celebrate by creating safer and more inclusive spaces for women. It’s important to acknowledge the challenges that women face in public spaces and create a society that truly respects their well-being – today & forever. #BharatMatrimony #BeChoosy.”


The video features a woman washing her Holi-coloured face. As the colours fade away, another face emerges, highlighting suffering and unresolved rage in response to misbehaviour and harassment perpetrated in the disguise of celebration. 

The idea of the ad was to highlight the importance of a safe holi for women. It emphasized consent and never use the festival as justification for physical harm.

Social media users were instantly triggered by the advertisement and many condemned the campaign. One user wrote: “I promise I will never recommend your portal to anyone ! I will show this post to them , and I am sure they will be convinced why not to use this website !” Another user wrote, “Are you guys shameless or what? Don’t you want Hindu customers or you don’t care about Hindu customers? Remove your ad from all your platforms and put an unconditional apology otherwise, a champion against your company will start by Hindus.” The third one said, “You guys are absolutely disgusting. How dare you link a social message with the Hindu festival of Holi. What has domestic abuse got to do with Holi?Have u lost your mind? You obviously don’t want Hindu customers. btw, u should focus on what happens on your awful site.”







The following trend sparked on Twitter amid a series of latest reports suggesting that three people have been taken into custody in connection with the harassment and manhandling of a woman in Japan in Delhi on Holi.

Image Source: Instagram

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