Apple Uses RD Burman’s 'Dum Maro Dum At iPhone 13 Launch And In Promotional Video; Sparks Frenzy On Social Media-See Reactions

Apple launched several new models of its iPhone 13 line up during a livestream of the Apple Event 2021 on Tuesday. But what caught the eye, rather ears of the audience, was something other than the gadgets. Bollywood fans quickly pointed out that RD Burman's song ‘Dum Maro Dum’ from Hare Krishna Hare Ram (1971) played during the event as the speakers revealed the latest iPhone 13.

The prelude to this song also features on the gadget’s advertisement. The iconic tune has been included at the beginning of the video as a part of the 'Work All Day' song by artist Footsie. In other words, the song that is actually used in the advertisement is ‘Work All Day’ by Footsie, which samples the 1971 Bollywood hit.

That was it for Bollywood fans, who went berserk on social media after hearing the prelude to their favourite song at such a big event. Some even joked that the song might be the only thing a few people can take back home - as the products are too highly priced.

Screenwriter Aniruddha Guha shared part of the promotional video on Twitter and wrote, “Holy shit. The choice of song in the #iphone13series spot!”

A Twitter user wondered, "Did I just listen to a “Dum Maro Dum” remix at an iPhone event?"

Another praised RD Burman's genius, "#Apple using Dum Maaro Dum ‘s hook in its #iPhone13 intro reinforces the genius that RD Burman was. Simply so ahead of his times !! #AppleEvent"

Talking of the event, Apple did not announce any new blockbuster features or products. Amongst the new launches, the new iPhone 13 Pro starts at $999 and the Pro Max starts at $1,099, with wireless carriers offering trade-ins of up to $1,000. The new iPads will start at $329 and the Mini at $499. All the newly launched products will be available from next week.

Image source: Youtube/Apple