The iconic chocolate brand Cadbury’s latest commercial in India did not seem to go well with its fans. The popular chocolate brand has come under fire for its Diwali campaign which left the internet fuming and the hashtag #BoycottCadbury has started on Twitter.
Well, this isn’t the first time Cadbury or another brand's advertisement has been receiving flak.
The trend sparked after Twitter users claimed that the current Cadbury commercial is controversial because it features a poor lamp seller named "Damodar," who is allegedly modelled on Prime Minister Narendra Modi's father.
Have you carefully observed Cadbury chocolate's advertisement on TV channels?
— Dr. Prachi Sadhvi (@Sadhvi_prachi) October 30, 2022
The shopless poor lamp seller is Damodar.
This is done to show someone with PM Narendra Modi's father's name in poor light. Chaiwale ka baap diyewala.
Shame on cadbury Company #BoycottCadbury pic.twitter.com/QvzbmOMcX2
In a tweet shared by a Twitter user Prachi Sadhvi, the netizen claimed that the advertisement is done to show someone with PM Narendra Modi's father's name in poor light.
”Have you carefully observed Cadbury chocolate's advertisement on TV channels? The shopless poor lamp seller is Damodar. This is done to show someone with PM Narendra Modi's father's name in poor light. Chaiwale ka baap diyewala. Shame on cadbury Company,” read the Tweet by Prachi Sadhvi.
Previously, Cadbury faced brutal backlash as consumers accused the brand for putting beef elements in Daily Milk, one of the company's most popular chocolate products. This led to heavy criticism against the company last year.
Cadbury's every products are halal certified #BoycottCadbury#BoycottCadbury pic.twitter.com/iQMxnYfQJc
— Ram Pal Kaushal (अयोध्यावासी) (@RamPalKaushal7) October 30, 2022
It was later clarified by Cadbury that all products manufactured and sold in India are vegetarian.
Sadhvi’s tweet has gone viral and it has received more than 364 retweets and 603 likes. People on Twitter seem to be split on the new Cadbury commercial.
Meanwhile, one Twitter user commented, “According to this every in this world named Damodar is modi ji’s father.” Another Twitter user commented, “Carefully observed & it's the best advertisement.”
Another Twitter user commented,” This is well observed. @DairyMilkIn we are awaiting a logical explanation
Image Source: Twitter