We hear, Sony Entertainment Television is all set to revamp itself as it has found itself lagging behind even its sister channel SAB TV on the GRP count.
And who has taken the hit, in the process?
The Ronit Roy-starrer Itna Karo Na Mujhe Pyaar!
The channel has decided to pull the plug on the show as it has not garnered impressive ratings. Although the Balaji Telefilms production began with a bang last November, its TRPs have seen a dip over the past few months.
When contacted, the show's writer Nivedita Basu chose to adopt a diplomatic stance as she said, "There is no confirmation yet on whether it's going off air." We also sent a text to Ronit, who confirmed the news with a simple "Yes".
We hear, the channel has also decided to axe 2025 Jaane Kya Hoga Aage. This is a heavy blow for the cast and crew of 2025 as the show had gone on air only a few months back.
The channel is set to bring in a string of news shows beginning with Ekta's Pyaar Ko Ho Jaane Do, which stars Iqbal Khan and Mona Singh.
Image Source: setindia/in-en/shows/itna-karo-na-mujhe-pyaar