You see, the title sponsor of his stunt-based reality show is Tata Zica, the latest brand from Tata Motors.
Now that the Zika epidemic has broken out in South American countries, the broadcasters and the sponsors don’t want Arjun mouthing ‘Zica’ in the course of the show. Their reason – the makers of the show don’t want the audience to associate it with the virus.
So now, poor Arjun will have to re-dub portions of the script where he mentions the brand.
That’s not all. Even portions which highlight the car’s branding will have to be re-shot in the next few days, so that the Saturday episode can be telecast without a hiccup.
Thumbnail Image Source: facebook/ArjunKapoorOfficial