The disparity in fees between South Indian superstars and their Bollywood counterparts is glaringly apparent, with figures reaching stratospheric heights. Icons like Rajinikanth and Thalapathy Vijay command jaw-dropping sums, with reports indicating fees as staggering as Rs 250 crores per movie. Amidst this backdrop, the anticipation for Pushpa 2 reaches fever pitch, promising a spectacle that blends action, emotion, and thrill in equal measure, making it one of the most anticipated releases of 2024 in India. ALSO READ: Pushpa 2: The Rule's FIRST Song 'Pushpa Pushpa' Lyrical Promo To Be Released Tomorrow! Check Out The Intriguing Poster INSIDE
The pre-release frenzy surrounding Pushpa 2 is nothing short of staggering, with reports circulating of a colossal pre-release business exceeding Rs 1,000 crores. This astronomical figure encompasses various revenue streams including theatrical distribution, audio, satellite, and digital rights, with Netflix reportedly shelling out a whopping Rs 275 crores for the OTT rights alone. The heightened anticipation has inevitably impacted the fee structure of lead actor Allu Arjun, resulting in a significant 30% increase in his remuneration, according to sources cited by Hindustan Times.
Allu Arjun, cognizant of the immense responsibility resting on his shoulders for Pushpa 2, has spared no effort in ensuring the film's success. Having already upped his fee to Rs 100 crores post the triumph of the original Pushpa, the actor recognizes the weight of expectations and has committed himself wholeheartedly to the project. Embracing the role of Pushpa Raj once again, alongside the formidable Fahadh Faasil reprising his role as the nemesis, Allu Arjun's dedication is palpable, evident in every aspect from elaborate costumes to high-octane action sequences.
Operating with unwavering focus, Allu Arjun has chosen to devote his energies to one project at a time, with his next endeavour set to be helmed by Atlee, known for his directorial prowess in Jawan. Pushpa 2 promises to be a riveting cinematic experience, with Rashmika Mandanna stepping into a more prominent role as Allu Arjun's on-screen wife, Srivalli. Produced by Mythri Movie Makers, the film stands as a testament to the evolving landscape of Indian cinema, where storytelling prowess converges with unprecedented financial investments to deliver an unparalleled cinematic spectacle.
Image Source: Instagram