Vedam will introduce traditional Indian sonics to the Wellness music category, following the tenets of the Indian Vedic Wellness Systems (I.V.W.S) to support Yoga, Meditation, Focus, Sleep, and Chakra Balancing. Mumbai, September 12, 2024 - Universal Music India, a division of Universal Music Group, the world leader in music-based entertainment, has announced the launch of Vedam Records, a new wellness-focused music label rooted in the timeless traditions of Indian culture. Vedam Records aspires to bring the benefits of authentic wellness music from India to the world.
In the sacred Indian texts of the Vedas, The Samaveda details Vedic melodies and chants that have been practiced in India for thousands of years. These ancient guides channel deep sonic-cleansing techniques and sounds to help encourage better mental wellness and balance. Vedam Records has collaborated with acclaimed Indian composer, U.N. goodwill ambassador, and three-time Grammy winner Ricky Kej who brings his unparalleled musical expertise and his knowledge of Indian wellness practices. Ricky, whose work has been celebrated worldwide for its ability to bridge cultural divides and elevate consciousness, will work closely with Vedam Records to help ensure the highest standards of artistic excellence, solidifying the label’s position at the forefront of this emerging musical category.
In his first collaboration with Vedam Records, Ricky has released Break Of Dawn, his latest studio album, which explores the ancient Indian musical heritage of the Vedas, using their core tenets in every composition, and each song crafted through the lens of upliftment and healing. Collaborating with nine of the finest musicians in their respective fields from around the world, Break Of Dawn delivers soothing melodies, rich with Indian musical and cultural influences, and is the perfect companion to the daily practices of Yoga and Meditation. Forthcoming releases from Vedam Records will follow the tenets of these traditional Indian Vedic Wellness Systems (I.V.W.S), serving five distinct verticals for listeners: Yoga, Meditation, Focus, Sleep, and Chakra Balancing.
In making the announcement, Devraj Sanyal, Chairman & CEO, India & South Asia; SVP Strategy, AMEA (Africa, for Middle East, Asia) at Universal Music Group said, "With the launch of Vedam Records, we are embarking on a transformative journey, focused on improving the effectiveness and accessibility to authentic wellness music worldwide, steeped in traditional Indian Vedic practices and calibrated to various aspects of your wellbeing. We are also thrilled to collaborate with Ricky Kej, three-time Grammy winner and one of the most acclaimed and respected Indian musicians today, to help bring the label to life. Our mission for Vedam is simple: to release powerful music from India, created for the world to support better mental, emotional, and spiritual wellbeing.” Break Of Dawn is available on all streaming platforms worldwide, with the first video of the title track released on Vedam Records' official YouTube channel.
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