We at 9XM are proud to announce that as per the BARC data (Week 19 to Week 22 of 2019), our channel has garnered the highest reach among leading GECs and movie channels. Now, isn’t that a great news?
9XM not only caters to the music lovers across but have recently introduced a lot of new-age programming to bring a whole new level of entertainment to our viewers.
Talking about our recent milestone, well, we have ranked higher to GECs like Star Plus at 160 million, Sony TV at 140 million and Zee TV at 133 million. As per the latest BARC data (Week 19 to Week 22 of 2019), the cumulative reach of 9XM is 197 million amongst the 15+ universe across the Urban and Rural HSM (Hindi speaking markets). The channel also shows leadership when compared to movie channels like StarGold 186 million, Movies Ok at 171 million and Zee Cinema at 158 million. 9XM has also left many renowned sports and news channels behind in the race.
We continue to rule the music genre and in fact, the gap between us and the other players in the market have widened to an extent that even the combined reach of 165 million of MTV and MTV Beats is 16% less than that of 9XM.
Commenting on the stupendous reach of 9XM, Pawan Jailkhani Chief Revenue Officer, 9X Media, said, “Having toppled prominent players in the music genre, 9XM now leads in reach when compared to India’s biggest GECs and movie channels. The GEC today have such large offerings; it’s extremely encouraging for us to seek so much of audience love making 9XM the No 1 channel. We thank all our viewers for their overwhelming response in our ascend to the top. We are proud of leading the way not only in the music genre, but ruling the charts across all television channels that too during other high visibility events including the Lok Sabha Elections, the Election results and IPL finale week in this period of 4 weeks.”
We thank all our viewers and fans for their immense support and hope they shower their love just the way they always have as we continue to give them uninterrupted entertainment!