With an aim to tap more audience, Hoichoi is planning to launch more original contents in the Bengali language on the digital platform. The company will come up with 25 original web Series and six original movies in the next financial year 2021.
As reported in Financial Express, the company is now focusing more on the Indian Bengali and Bengalis living in Bangladesh and the diaspora markets. In the six original movies, four films will be produced out of Bangladesh.
সৌগত কি শিকার হবে এক রহস্যময়ী মেয়ের চক্রান্তে - নাকি সে ডুবে যাবে নিজের ভাবনায়? #ShobdoJobdo | All Episodes Streaming Now: https://t.co/7CIscgS4nA@mrrajatkapoor @Paayel_12353 @Mumtazmagic1 @subratdutta @KANKANAC @souravact @amitbosemusic @TricksterSpan pic.twitter.com/MEmDMOWmBM
— Hoichoi (@hoichoitv) February 21, 2020
The Financial Express reported, Mohta said that content will play a major role and the platform is not looking at advertising to garner revenues. “SVOD (subscription video-on-demand) is the only way to make money. We will be premiering Dwitiyo Purush next month on Hoichoi first,” he added.
"We realised that the Bengali audience is experimental and cerebral... ," says @VishnuMohta, Co-Founder, #hoichoi.
— Hoichoi (@hoichoitv) February 25, 2020
Read more on a host of start-ups that set up shop in regional languages, only on @OutlookBusiness : https://t.co/3XdlQimQOr.@iammony @SVFsocial pic.twitter.com/AE1vpvEDBg
Hoichoi is a community-focused platform where there are contents for everyone. Some are looking at sports, some at catch-up TV, kids content while originals and movies.
If you're planning to stay at home on #ValentinesDay, @hoichoitv has got you covered with #PaanchPhoron 2. ❤️#StreamingNow https://t.co/vJkCsxpGkS
— SVF (@SVFsocial) February 14, 2020
The company aims to take to online video viewing by Financial Year 2023. According to CII-BCG report, India’s SVOD market is estimated to reach $1.5 billion by 2023.
Image Source:- Twitter/hoichoitv