Shapewear = Best Fashion Hack EVER. Kim Kardashian is making a living off her SKIMS collection. What is it? It’s a range of shapewear for women of all sizes and skin tones. Valued at $1.6 billion, the brand has catered to a host of Kim’s impressive celeb clientele, and also women like you and I looking to shape-up and slay.
What’s the merchandise on the racks? Full body Lycra bodysuits for a chest to knee natural tuck that can make you drop a size or two, smoothing underwear, panties thongs depending on what you intend to wear over them, butt-shapers, mid-waist shorts, hip-hugging spanx, camisole and tummy-tuck tops and more.
Who wears these wonderfully uncomfortable yet magical red-carpet essentials? Hollywood and Bollywood stars alike. It is believed most of the Cannes, Oscars, Golden Globes, Filmfare, Star Screen awards red carpet looks are guilty of a little lift thanks to lycra. We are talking about stars like Jennifer Lopez, Kim Kardashian, Sunny Leone, Priyanka Chopra, Eva Longoria and more.
Bringing shapewear in the domain of wardrobe-essentials is Kim Kardashian. The lady is responsible for the resurgence of shapewear, thanks to her brand SKIMS.
In a recent development, Kim has just signed up to work on underwear and loungewear for American lady athletes at the Tokyo Olympics. SKIMS’ Tokyo Olympics collection shall also be available for mass retail.
Image source: SpotboyE archive/Instagram/jlo/kimkardashian