Last evening was
extremely stressful for Anushka Sharma as the reports of her newly launched
clothing brand, Nush, being a sham splashed across.
Anushka Sharma’s
Nush has been accused of plagiarism as most of the designs are a total rip off
from a Chinese wholesale brand. Check out a few of the copied designs:
Anushka Sharma's Nush Designs 1
While social
media is bombarding the actress with accusations of copying designs, we wonder
if Anushka is to be blamed.
The actress, no
doubt, has a pivotal role in setting up the brand (business) but the fact is
that she might have only given her inputs to the designs presented to her by
the brand’s styling team. It’s primarily a stylists’ job to venture deep into
the markets and prepare a catalogue for the brand.
Anushka Sharma's Nush Designs 2
Last evening,
while talking to designer Rimple Narula, who is behind, Deepika
Padukone’s extensive costumes in Padmavati, we got to know how these fashion
designers scout textile industry, exhibitions and global market to design a
line. Once designers zero down on the cut and style, they present it to their
client, which in Nush’s case, we assume was Anushka Sharma. 
Anushka Sharma's Nush Designs 3
Another layer to
this matter is that, it is a common practice in Chinese market to give out
products to their clients tagging them as EXCLUSIVE. But, it more than often
turns out that they give out those designs to more than one party. So, how far
can one trace? It’s as good as saying that Salman Khan’s T-shirt from Being
Human looks identical to a UCB T-shirt and we blame Salman Khan for it? It is
after all, not their primary job!
Anushka Sharma's Nush Designs 4
Anushka Sharma’s
spokesperson has issued a statement this morning saying, “Several discrepancies
have come to light over the last 2 days we are in the process of getting to the
bottom of this and we will not stop at taking the most stringent action
required to resolve the situation. Once we have complete clarity will share
more details.”
Anushka Sharma's Nush Designs 5
Clearly, Anushka
and her team has accepted it somewhere that there lies a problem but what that
is, we will soon come to know!
Until then, cut
Anushka some slack!
Image Source: Manav Manglani/HD Pictures