So the Mallya scion landed in Goa to celebrate his dad Vijay Mallya's 60th birthday yesterday. And this time around, his squeeze is Sophie Choudry.
Sid and Sophie have been flooding their Instagram accounts with cutesy pictures of the two.
These two have been friends for many years now. In fact, in 2011, Sid's fondness for Sophie had even become a problem for his then-girlfriend Deepika Padukone - remember how Dippy had warned him that Sophie is off-limits?
If these pics are anything to go by, clearly Sid and Sophie have only got 'closer' over the years.
Image Source: instagram/sophiechoudry & sidmallya