It's all over for Imtiaz Ali's latest Love Aaj Kal, starring Sara Ali Khan and Kartik Aaryan. I never felt two halves so different from each other like in this one. It was all fine till the intermission, I thought. Trade expert Amod Mehra however tells me that he knows of people who are walking out from theatres BEFORE the interval. "The film has been outright rejected," he tells me, quickly adding, "I would say, it has been rejected as much as Thugs Of Hindostan and Race 3."
Endorsing the rejection, another trade expert Taran Adarsh says that the Saif Ali Khan-Deepika Padukone Love Aaj Kal 11 years ago had drawn similar numbers in its first 3 days (Rs 28 cr). "But the stakes were not so high. The budget of this film is higher, plus you can't discount the fact that the cost of making is far more higher today than it was then."
So what has gone wrong? While Adarsh says that despite the performances being good (which I too said in my review), Imtiaz has failed in his writing. "The screenplay, call it execution if you like, is terribly wanting." Amod says, "Imtiaz doesn't know much about love but tries to be a Love Guru all the time. This Love Aaj Kal is extremely confusing. The reviews were also rightly put forth and so the chances of making it further sank. It's not working- neither in the single screens nor in plexes."
READ MY REVIEW OF LOVE AAJ KAL BELOW:
READ MY REVIEW OF LOVE AAJ KAL BELOW:
Adarsh says that today's shows have opened very weakly and he sees no redemption. "It's a losing proposition. The producers won't lose money as they have sold the film, but the distributors will. The Valentine Day's collection may have been fine but what has followed clearly points out that the public is not liking the film."
Gaiety-Galaxy owner Manoj Desai says, "Poocho mat, log kitna khaffa hain. Interval mein chale ja rahe hain. Aaj Kal ke love jaisi hi nikli yeh movie- it had a very short life span."
Image Source:- Instagram/kartikaaryan
Image Source:- Instagram/kartikaaryan