Ever heard of people booking tickets for a film one-and-half month before it hits the theatres in their land? It's happening in the Gulf for King Khan, even without a trailer/teaser of his upcoming movie.
The distributors of the film in UAE are so confident of the Shah Rukh Khan starrer Dilwale that their talks with the exhibitors have resulted in theatres there having thrown their online booking open.
Add this to the fact that the response to the early advance booking is terrific (Gulf market is big), and you can picturise a worried panchayat in the arch-rival Bajirao Mastani's camp --- lead actors Deepika Padukone and Ranveer Singh, director Sanjay Leela Bhansali, and producers Kishore and Sunil Lulla.
SpotboyE brought you that exclusive story of Eros International having booked a big number of single screens from December 18 onward (the release date of both films) in Bombay Circuit, Delhi, Rajasthan and many other places in India, imposing a condition that they'll not screen any other film except their Bajirao Mastani for at least a week (Shah Rukh Vs Deepika war gets nastier, Sep 23).
A source says, "So, this is definitely a counter attack by Dilwale camp, but it's organic. The buzz about the film has rocketed in the last few days, especially after portions of the film were shown to sections of the media."
Adds the source, "Mind you, a big English film--- Star War's sixth part--- will be released in UAE on the same day. The fact that yet the response to Dilwale in the Gulf is so prompt and overwhelming, speaks only about the bright prospects of this SRK film co-starring Kajol, Varun Dhawan and Kriti Sanon."
Thumbnail Image Source: twitter/RedChilliesEnt & twitter/RanveerOfficial