Try booking an Uber and you will get a big message on your phone screen telling you what SRK has done.
Shah Rukh Khan has combined with Uber to propogate 'No Drunken Driving'. Talk about using the premise of your film but eventually turning it around for people's welfare. You ought to learn from SRK.
Raees, which hits theatres on January 25, is supposedly the story of a bootlegger in Gujarat.
Let's see what Uber has to say:
"At Uber, we’re changing the way people think about drinking and driving. This season, we've teamed up with Raees to empower people to make better, safer choices by providing a reliable ride at the tap of a button — no matter the time or place," said their spokesperson about the initiative.
Uber, the world's largest on-demand ride-sharing company, will be collaborating with Bars Against Drunk Driving (BADD), includes over 250 bars and several fine-dining restaurants across the country, to ensure patrons to keep the roads safe by avoiding drunk driving. The aim is to encourage party goers, to opt for alternative modes of transport. This gives them the opportunity to celebrate in a carefree and safe manner.
Highlights of the campaign:
1. Breath Analysers:
Breath Analysers will be set up at key party hot spots in the country to encourage riders to use alternative mode of transport, like Uber, when under the influence of alcohol. Uber Breath Analyser is a kiosk that calculates the blood alcohol content (BAC) in a person’s body through an app that’s fixed to the device. If the person’s BAC is higher than the permissible limit for driving, they can sign up and take their first free ride on Uber by using the promo-code DDAD100
2. RiderDOSTs:
Uber will also provide the bars and restaurants access to RiderDOST, an app that can be accessed by RiderDOSTs (Uber Brand Advocates) at the kiosks set-up inside the premises. Through this, RiderDOSTs can now help anyone book a ride, even if they don’t have the Uber app downloaded on their device and get home safe
3. Promo Codes:
Uber will provide special promo codes to bars and restaurants that join this movement, to help them encourage their customers to avoid drunk driving and ‘Uber it’ instead
To maximize impact, Uber has also launched ‘Gift an Uber’, wherein riders can buy promo codes for their private parties and ‘Gift an Uber’ to their friends and other guests to discourage them from driving back home drunk. ‘Gift an Uber’ coupons will be available in Delhi-NCR, Mumbai, Bangalore, Bhuwaneshwar, Chennai, Chandigarh, Guwahati, Indore, Lucknow, Hyderabad and Kolkata, and can be availed fromt.uber.com/gift-an-uber
Thumbnail Image Source: youtube/uberindia