Radhe: Your Most Wanted Bhai Trailer Out Tomorrow; Salman Khan’s Film To Release This Eid On Multiple Platforms Simultaneously

Keeping with the tradition of Eid releases, Salman Khan Films and Zee Studios share the mega release plan for Radhe: Your Most Wanted Bhai. Directed by Prabhu Deva, the film will now be seeing a multi-format release & also a wide theatrical release internationally on May 13, 2021. Salman Khan’s films are thorough entertainers which appeal to audience across demographics, which, in turn, ensures these movies are amongst most watched ones of recent times. However, the constantly evolving COVID situation in the country may only allow limited theatrical attendance, leaving many die-hard fans of Salman Khan unaddressed. Taking cognizance of this fact, ZEE Studios has devised a simultaneous multiplatform strategy for the film’s release. 

ZEE Studios is proud to be the first studio in India to be adopting a multi-format release worldwide. Speaking on this Shariq Patel, CBO, Zee Studios shared, “The ongoing pandemic forced us to innovate, and we are proud to be the first to embark upon this new distribution strategy. While we all love to catch the latest movies at the nearest theatres, we realized we’d be doing a disservice to Salman’s fans nationwide if we aren’t able to release theatrically in all Indian states. We sensed the need for a pay per view solution along with theatres, which gives the consumers flexibility and convenience of viewing the film. There cannot be a better film than Radhe to offer the audiences who’ve been waiting for an out and out entertainer for over a year now. Radhe continues our network’s deep relationship with Salman Khan and we are looking to release the film in over 40 countries including theatrical release in major overseas markets.”

Salman Khan Films' spokesperson adds, “It’s imperative that we all come together and think of out-of-the-box solutions for cinema as an industry during the current pandemic situation. We will support the theatre owners by releasing the film in as many theatres as we can, keeping in line with the rules and protocols laid down by the government. But, considering the guidelines and safety measures, we also need to devise ways to ensure that the film reaches all of our audience. We don't want to deny the audience the choice of entertainment in the comfort of their homes during these times."

This news will come as a much-needed breather for the audience in these gloomy times. Along with Salman Khan, the film also stars Disha Patani, Randeep Hooda and Jackie Shroff in pivotal roles. The movie is presented by Salman Khan films in association with ZEE Studios, produced By Salma Khan, Sohail Khan and Reel Life Production Private Limited. The movie releases on the 13th of May 2021 on the occasion of Eid.

The film will have a theatrical release and will be available in theaters in all Indian states where the theaters are operational as per COVID protocols. A wide international theatrical release targeting 40 countries across all international territories including Middle East, North America, Australia, New Zealand, Singapore, Europe is also being planned.  It will also be the first Bollywood film to release theatrically in UK since the lockdown last year. The films can be viewed on ZEE5 on its pay per view service ZEEPlex. Zeeplex is also available on DTH platforms like Dish, D2H, Tata Sky and Airtel Digital TV.