Bigger than even Rajinikanth is how the release strategy of Vijay Deverakonda’s Hindi debut Liger is being described by those close to the project. Apparently producer Karan Johar will leave no stone unturned to project and market Vijay as the 'Next Best Thing' in Bollywood, bigger than even Prabhas.
“The last time we saw Karan so charged about the debut of one of his actors was when he launched Varun Dhawan (in The Student Of The Year), ” a close friend of Karan tells me.
Liger director Puri Jagannath, who has been partying hard with Vijay Deverakonda and Karan Johar in Mumbai, is planning another action film with the actor.
“Vijay was unstoppable in Telugu cinema. Now with Hindi cinema opening its doors for him he is expected to conquer the entire belt from the Ganga to the Gangotri,” a Dharma source tells me excitedly.
To this, Vijay Deverakonda excitedly says, "Liger is going to be a full-on big-screen experience. We've worked very hard on the action sequences. They're like nothing audiences have seen before. I am confident Liger will bring audiences back into theatres."
Three cheers to that!
Image Source: Instagram/liger.movie/thedeverakonda
Image Source: Instagram/liger.movie/thedeverakonda