Kabhie Kabhie, Silsila, Dilwale Dulhania Le Jayenge And More To Be Screened Again In Theatres To Celebrate 50 Years Of YRF

Three of the biggest multiplex chains of India – PVR Cinemas, INOX and Cinepolis are coming together to celebrate 50 years of Yash Raj Films in cinemas this Diwali. YRF, through its 50 years marketing initiative, has decided to support multiplexes by giving its library, without charging any fee. YRF has, thus, joined hands with the exhibition circuit in a bid to pull people to cinemas this festive season, as the sector tries to cope with the new normal.

After extensive discussions, all parties have also decided to cap the ticket price to just Rs. 50 for all films because YRF and the exhibitors want people to come back to the theatres. The coronavirus pandemic saw the exhibition industry revenue come to a stand-still as central and state COVID-19 guidelines kept theatres shut across India for about seven months. Yash Raj Films Big Screen Celebration initiative has brought the top multiplex chains to come under one roof with a collective aim to restart the theatrical business.

“At YRF, audience delight sits at the centre of our universe and at the onset of our 50th year, we are stoked to begin the Big Screen Celebration initiative. Now audience can enjoy many of our classics and iconic movies on the big cinema screen and relive the experience of watching movies in the theatres,” says Manan Mehta, Sr. VP Marketing and Merchandising.

YRF’s iconic blockbusters like Kabhie Kabhie, Silsila, Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Veer-Zaara, Bunty Aur Babli, Rab Ne Bana Di Jodi, Ek Tha Tiger, Jab Tak Hai Jaan, Band Baaja Baarat, Sultan, Mardaani, Dum Laga Ke Haisha, among many others will be screened as part of YRF Big Screen Celebration initiative across the country. (Also Read: Dilwale Dulhania Le Jayenge Turns 25: Shah Rukh Khan And Kajol Starrer To Re-Release In 15 Plus Countries)