Getting two lovers...errr... former lovers together for
an ad or film may seem like a casting coup of sorts, but often, it may
backfire. Take this story for instance.
Sidharth Malhotra & Alia Bhatt
The team of a popular aerated drink brand were keen that
Sidharth Malhotra and Alia Bhatt feature in their ad together, but the actor
refused.
Alia Bhatt
Says a source, “The team went to Sidharth who told them
that he is not keen to work with the same co-actor again. However, Alia is a
hot favourite amongst the youth and the brand was not interested in replacing
her. Thus, the two wouldn’t be pairing up together.”
Now, creatives of brands try these tricks to get
eyeballs, throw money at the stars thinking they might bite the bait. But, it’s
not easy for exes to be friends all the time. Not everyone can hold a poker
face and perform in front of the camera under any situation.
Sidharth Malhotra & Alia Bhatt
It’s obvious that the former lovers are not interested in
working together. We don’t know if Alia knows about the development but going
by the way things are, she would have turned the offer down if she had been
approached first. And even if she had said a 'Yes' the soft drink company
wouldn't have got the stars they wanted. 
Sidharth Malhotra
Futile exercise, don't you think?
Presently, the makers are trying their best to look for a
pair that can pull maximum eyeballs. We would want to ask the brand’s creatives
-- Why tread such a road in the first place?
To tickle the brain of the brand’s team, we list four
other cases where they would have returned with zilch had they approached them
1. John
Abraham- Bipasha Basu
2. Kareena
Kapoor – Shahid Kapoor
3. Katrina
Kaif- Ranbir Kapoor
4. Aishwarya
Rai- Salman Khan
It is exciting to think that these couples would ignite
the frame, but money can’t buy you everything, guys!
Image Source: Manav Manglani, instagram/sidaliafc & facebook/sidharthmalhotra