Recently, actors Amitabh Bachchan and Ayushmann Khurrana shared the news of film Gulabo Sitabo having a digital release and mentioned it will release on streaming platform Amazon Prime. After the makers of Amitabh Bachchan’s film Gulabo Sitabo announced the movie will have a digital release and skip the theatrical release, INOX theatres released an official statement expressing their extreme disappointment with the producer's decision and criticized it as well. Now, Fanaa director Kunal Kohli asks INOX to share food and beverage revenue with producers. Read On
Taking to Twitter, in one tweet, Fanaa director Kunal Kohli questioned if multiplexes give producers a share of Food and Beverages sales. In another tweet, he wrote, “Let inox release what % of their revenue is ticket sales vs F&B.F&B is based on ticket sales, no one goes to a theatre to eat, Right? Start sharing that revenue with producers as well, before accusing them of trying to survive in a world pandemic never witnessed before by mankind.” In the tweet, the filmmaker asked that INOX must release the percentage of their revenue based on ticket sales versus that of food and beverage.
Kunal Kohli then went on to explain his point and questioned INOX theatres whether their food and beverage sales are based on ticket sales, and said, “no one goes to a theatre to eat, Right?” The Fanaa director then asked INOX to start sharing the revenue they receive from food and beverages with producers as well, before accusing them of trying to survive in a world pandemic never witnessed before by mankind. Expressing his thoughts on the matter, Kunal Kohli gave a befitting reply voicing out his opinion.
Do multiplexes give producers a share of Food & Beverage sales? Audiences spend more on F&B than tickets & we don't get a share of that, we should.Profit margins are much more on popcorn than what producers get. Awaiting a reply from inox.
— kunal kohli (@kunalkohli) May 14, 2020
Let inox release what % of their revenue is ticket sales vs F&B.F&B is based on ticket sales, no one goes to a theatre to eat,Right? Start sharing that revenue with producers as well, before accusing them for trying to survive in a world pandemic never witnessed before by mankind
— kunal kohli (@kunalkohli) May 14, 2020
Meanwhile, soon later, as the Producers Guild shared an official statement reacting to INOX’s statement, Kunal Kohli re-tweeted the tweet and wrote, “Word.” Speaking of the Amitabh Bachchan and Ayushmann Khurrana film Gulabo Sitabo, Big B expressed his excitement towards the digital release and called it another challenge. Directed by Shoojit Sircar, Gulabo Sitabo premieres on June 12 on Amazon Prime. Also Read: Gulabo Sitabo, Shakuntala Devi OTT Release: Producers Guild Slams INOX's Statement, Calls It 'Disappointing'
Image source: Instagram/ Ayushmann Khurrana, Kunal Kohli