Around a fortnight for the release of Emraan Hashmi’s Cheat India, Central Board Of Film Certification (CBFC) has raised its objection on the film’s title due to which the makers have now changed the title of the film to, Why Cheat India.
On the other hand, Emraan has a very funny take to this change. Sharing the new poster, Emraan Hashmi wrote, “Don't ask WHY. But it's WHY. Sigh.”
Confirming the development about the change in the title co-producer Tanuj Garg told Mumbai Mirror, “The Board had concerns about the previous title. We had an extensive conversation about the proposed changes since the theatrical trailer and TV promos have already been certified with the original title. We felt this could lead to dual communication with the audience but finally, in the interest of time, we mutually agreed on a title change.”
A source close to the Examining Committee also told the leading daily, “They argued that the film with the title has been in the public domain since the last two years, and was playing the trailer and promos for a long time, but the EC was firm and referred it to the Revising Committee which watched the film on Saturday and echoed the sentiments of the EC.”
The source further adds, “It’s a last-minute thing and a financial strain on the makers who will have to append all future promotional material with a ‘why’ now and also incorporate it in the film. Given that Padmavati (whose title was changed to Padmaavat) and Loveratri (changed toLoveyatri) had faced the same issue with the Board, it seems to be becoming a trend that filmmakers will have to be prepared for in the future, bringing with it unnecessary headaches.”
Image Source: Instagram/therealemraan
Image Source: Instagram/therealemraan