
While one understands that in today's times of instant communication a film is hailed or written off mostly by Friday evening itself, why were none of the three even given a chance? Trade analyst Amod Mehra explains, "Looking at Dharamji and Sunny's image, the public was not excitedly waiting to see Karan in a simple love story. The songs had not resonated either. Above all, it was clear from the trailer itself that the movie had no freshness.
As for The Zoya Factor, I think the release date was pushed more than once if I am not wrong, and people were not much aware about its arrival.
Besides, you cannot deny that all three films lacked punch almost in entireity. So the word that got out by noon was definitely not favourable. I appreciate that a new concept was tried out in The Zoya Factor, but everything new does not necessarily work."
Leading exhibitor Manoj Desai, owner of Gaiety-Galaxy-Maratha Mandir chain, says, "Bahut bura haal hai. How will we survive? None of the three films is being appreciated and we don't have a new one until Oct 2."
Savio from INOX chain informs that Chhichhore and Dream Girl continue to do well "but I see no improvement in the three films which released this Friday. By now, we would have seen the upward swing if it was happening."