Because Shah Rukh Khan just made a splash on the social media. How? The superstar released the first look of Raees.
Of course, now everyone's only talking about it!
SRK looks quite in character and the tag line of the film - Baniye ka dimaag aur Miyaanbhai ki daring - is rather interesting.
Directed by Rahul Dholakia, the film also stars Mahira Khan and Nawazuddin Siddiqui.
So what do you think of the poster? Tell us on facebook.com\SpotboyE and on twitter.com\SpotboyEtheshow with #Raees.