Deepika Padukone has always been vocal about mental, physical, and emotional health. The global icon became one of the first to openly share her journey towards self-love and has become an inspiration to many. In hopes of helping others, the actress has launched her self-care brand, 82°E.
Her brand will offer premium, high-performance products that will make the practise of a self-care routine simple, effective, and fun for the users. Deepika explained the meaning of her brand's name, "Eighty-Two East," in an Instagram post. She wrote, "Our brand is inspired by the standard meridian that runs longitudinally through India and shapes our relationship with the rest of the world." ALSO READ: AWW! Deepika Padukone Affectionately Watches Hubby Ranveer Singh Dance For The Paps; Netizens Say, ‘Meri Ankhein Taras Gayi Tumhe Dekhne Ko’
82°E reflects on the actress’ journey as a modern woman, who is not only rooted in India but also global in her outlook. It is India’s first celebrity-owned self-care brand, and each product is formulated by in-house experts. If reports are to be believed, the products are made with a combination of an Indian ingredient and a scientific compound.
As quoted by ETimes, co-founder of 82°E, Deepika shares, "Wherever I am in the world, practising simple acts of self-care consistently, helps me stay grounded and enables me to feel my most centred. With 82°E, I hope to inspire us all to connect with our truest, most authentic selves through consistent and humble self-care practices. The first step in that direction is our range of skincare products that have been rigorously sourced, carefully crafted, and clinically tested so you can build simple, joyful, and effective everyday rituals to care for the health of your skin." ALSO READ: FINALLY! Deepika Padukone’s Appearance in Brahmastra: Part One CONFIRMED By Makers; Netizens Ecstatic As Her Face Is Revealed On OTT- Watch Videos
With the launch of her brand, the actress marks her foray into full-fledged entrepreneurship. On the work front, as an actress, the 36-year-old will be seen in Shah Rukh Khan starrer Pathaan. She also has the Hrithik Roshan starrer Fighter and a movie starring Prabhas and Amitabh Bachchan in her pipeline.
Image Source: Instagram