Deepika Padukone turned entrepreneur last year as she launched her skincare brand 82 E in 2022 and in the past year, she has introduced a slew of products to her brand. During the initial stages of the launch, she sparked fresh controversy over the price of her products and now, as the company grows, she has addressed the concerns around the high pricing of her products. Deepika assured her brand’s consumers that she actively uses the products that she is selling.
“If I am selling you a Rs 2,500 product, then rest assured I am also using it every day,” she told CNBC-TV 18.
Deepika’s cosmetic brand reportedly sells a 15 ml under-eye cream for Rs 2,400, which is also the most expensive product on her website (price to quantity ratio).
Following the launch, Deepika has faced intense backlash for selling expensive products and how they survived, Deepika said, “The way we have been able to do that is be consistent and true to who we are. That’s how we have been able to grow a successful brand in the past one year and we will continue to do that.”
Speaking about the trolls, the Piku actor said that it is a part and parcel of being a celebrity. She added, “And as far celebrity brands or celebrities in general getting backlash or getting trolled, it’s a part of what we do and I think as long as you put your head down and you keep going, as long as you true and honest to what you do, I think you will always move ahead of the tide.”
Over the past months, the actress’ brand has introduced many new products and the actor has said that she is the first one to try everything that is made, even before it goes for clinical trials.
“I am the guinea pig,” she said and added, “I am absolutely the first one in the system to try out anything even before it goes into clinical trials or dermatological trials. I try them first. I try them for at least a week of not more, sometimes it goes on for a couple of months depending on what my feedback is and then when I give a green signal is when it goes into clinical trials.”
On the professional front, Deepika had a successful year and gave two superhit films - Pathan and Jawan, wherein she had an extended cameo.
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