Kareena Kapoor plays a working professional in the film, whereas Arjun Kapoor plays her husband who looks after their home.
And today, the film's DoP, PC Sreeram, known to be a favourite with Mani Ratnam, Shankar and Balki, has tweeted a photograph of Kareena Kapoor writing Ki & Ka below it (see pic).
We wonder whether this is a silent campaign being orchestrated by the Cheeni Kum, Paa and Shamitabh director who doesn't prefer divulging too much about his films himself.