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Yash Raj and Maneesh Sharma will co-produce Parineeti's comeback vehicle.
How did Maneesh turn producer? Aditya Chopra has decided that his efficient directors can work as co-producers after they finish their third film for his company. The money will be pumped in entirely by Aditya, but the profits will be shared between him and the directors. The director will have the option of not directing the film, which has been exercised by Maneesh in this case.
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So, who directs? Akshay Roy, who was supposed to direct Kareena Kapoor and Emraan Hashmi in 2013 in an Ekta Kapoor-Karan Johar joint venture called Vanity Fair, which never took off.
The film is a love story set in the 80s and 90s against the backdrop of video casettes and missed calls.
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After a swashbuckling start in the Yash Raj camp with Ladies vs Ricky Bahl and Ishaqzaade, Parineeti failed to capitalise simply because her next three films Shuddh Desi Romance, Daawat-e-Ishq and Kill Dil flopped. You know how it is in Bollywood- you're only as good as your last film.
The mentor (Aditya) and the boyfriend (Maneesh) have collaborated to bring back a talented actress who might have slipped into oblivion for no fault of hers. Woh kehte hain na, bure waqt mein apne hi kaam aate hain.
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