With a partial lockdown and night curfew being re-introduced in Maharashtra the future of movie-theatre releases appears not only bleak but doomed. While all those films which had announced their release dates in theatres have withdrawn from the rat race, the biggest of them all Rohit Shetty’s Sooryavanshi is apparently now seriously considering an OTT release.
A source in the know informs that the waiting game as far as finding a safe window for the release of Sooryavanshi is concerned ,will have to end now.
A very reliable source informs, “If either cinemas don't open or corona impact increases manifold ....and audiences are not coming....Or in some states theatres open and in some states they won't....in those scenarios we will have to explore all options.. Either pure VOD (video on demand) routes. Or TVOD / PPV (pay per view) routes like what the makers of Mulan are planning. Or part theatrical/ part TVOD. Or in some state/ countries theatrical and some state digital....Basically we will not like to shift release date further....and ideally look for theatrical or any other hybrid measure for the best possible release.”
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