Bollywood actress Alia Bhatt is one of the most bankable celebrities in the entertainment industry. After establishing herself as a versatile performer, in 2020 she ventured into entrepreneurship by launching a children’s clothing brand Ed-a-Mamma. A brand that focuses on locally made clothing apparel for kids that are environmentally friendly and inexpensive. If a recent report by the Economic Times is to be believed, Isha Ambani and Mukesh Ambani’s Reliance Brands has approached the actress to buy the clothing brand.
Yes, you read that right! According to the reports, the father-daughter duo have agreed to pay Rs 300-350 crores to Alia, so that they can buy Ed-a-Mamma. The media publication claimed that the Ambani’s want to expand their position in the children’s clothing sector after acquiring Ed-a-Mamma. While an official statement on the same is yet to be released, as per the reports, the negotiations are in the final stages. The contract between Alia and Mukesh-Isha Ambani will be signed in the coming week. ALSO READ: Karan Johar Gets ‘Roasted’ From His Kids As They Reject ‘What Jhumka’ Song’; Refuse To Talk To Alia Bhatt-WATCH
Talking about the clothing brand, Alia had initially launched Ed-a-Mamma for kids, aged between 4-12. She had then gone on to introduce clothes specially designed for infants as well as maternity clothes, based on her personal experience. During a recent event she had opened up about her wish to broaden her market by catering to new parents. She had revealed her plan of introducing sustainable diapers and sustainable toys for newborn babies. ALSO READ: Alia Bhatt TROLLED For Making Weird Noises In Heart Of Stone’s Promotional Video; Netizens Say, ‘Literally Can’t Understand Her’
On the work front, Alia Bhatt will be next seen in Karan Johar’s comeback movie Rani Aur Rocky Ki Prem Kahani. After making her Hollywood debut with Heart Of Stone, she also has Ayan Mukerji’s Brahmastra franchise and Farhan Akhtar’s directorial Jee Le Zara alongside Katrina Kaif, Priyanka Chopra Jonas in her pipeline.
Image Source: Instagram