The association with Akshay Kumar underlines the brand’s qualities of dynamism, machismo and popularity coupled with performance. Through his multifaceted and diverse acting portfolio, Akshay has represented the masses and has established himself as a leading youth icon of India. Similarly, with its new line of various perfume and deodorant options blended with rich French fragrances, Envy is committed to cater to Indian consumers who like to partake of global cultures and luxuries encapsulated in superior products at modest prices.
Talking about bringing Kesari actor onboard, Director (Marketing & Sales) - Envy - Vanesa Care Pvt. Ltd, Saurabh Gupta said, “We were looking for someone who resonates with the youth of today to represent the brand Envy. And we couldn’t have found anyone better than Akshay who is indisputably a youth icon of India. The message he delivers through his body of work always speaks directly to the masses. Hence, he perfectly captures the brand’s ethos. Furthermore, his sense of style, aura, and the connection he shares with the millennial generation is something which will surely help us to enhance the brand recall value amongst our target audience.”
On the work front, Akshay will next be seen in Rohit Shetty’s Sooryavanshi, and the makers have already started its shoot. Recently, the actor saw himself amidst a controversy after he didn't cast his vote at the Lok Sabha Elections of 2019. Then, his statement on having a Canadian citizenship further aggravated the situation. Eventually, he clarified on social media about his citizenship.
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