Aishwarya Rai Bachchan was in the news for her comeback vehicle, Sanjay Guptas’s Jazbaa.
But this time Aishwarya has landed in a controversy because of a new jewelry ad
The ad in question has captured the attention of Social activists and many NGOs working for Children Rights.
Social activists have said that this ad clearly promotes racism and child labor.
Many activists have came forward and written an open letter to Aishwarya regarding this print ad.
Here are some of the extracts from the open letter:
“Dear Mrs Aishwarya Rai Bachchan,
We write to draw your attention to a full-page advertisement for Kalyan Jewellers in which you feature that appeared in The Hindu (Delhi edition) on April 17, 2015. In the advertisement you appear to be representing aristocracy from a bygone era bejeweled, poised and relaxing while an obviously underage slave-child, very dark and emaciated, struggles to hold an oversize umbrella over your head.
We wish to convey our dismay at the concept of this advertisement, and that you have, perhaps unthinkingly, associated with such a regressive portrayal of a child to sell a product.
Further, the extremely fair colour of your skin (as projected in the advertisement) contrasted with the black skin of the slave-boy is obviously a deliberate "creative" juxtaposition by the advertising agency, and insidiously racist.
As an influential member of the Indian film industry and a popular star with a large fan following, we trust that you wish to use your image in a manner that promotes progressive thought and action, and would not knowingly promote regressive images that are racist and go against child rights.
We, therefore, urge you to do the right thing cease to associate yourself with this offensive image by ensuring that further use of this advertisement is stopped.”
Click here, To read full the letter