Sui Dhaaga: Made In India trailer starring Anushka Sharma and Varun Dhawan has just made its way to the internet and it will surely motivation you. In their deglam avatar, Mamta played by Anushka forces her husband, Mauji played by Varun Dhawan to start something on his own. The three-minute-eleven-second trailer sees a journey of an unemployed to self-employed Mauji, who fights against all odds to start their own sewing shop.
Reportedly, the film is said to be a tribute to the handlooms in India and inspired by Prime Minister Narendra Modi’s Made In India campaign. Watch the trailer below:
A few days back, we had reported that Sui Dhaaga logo is made in 15 different styles. Manan Mehta, VP – Marketing and Merchandising, YRF had said, “To position our film Sui Dhaaga – Made in India, we realised that it was just not enough to act like a film marketeer. In fact we had to look at ourselves as a team marketing the art and handicraft culture of our country. With this embodiment of our strategy we needed an idea that would be the fulcrum of our entire campaign. And what could be a better idea than inviting the artisans of our country to design the logo of our film. We reached out to 15 uniquely skilled artists/artist groups across the lengths and breadths of our nation who helped us design our film logo. It has been an exhaustive and most rewarding experience for all of us at YRF. It has taken six months to plan, research and execute our logo in 15 different styles that celebrates our country’s diversity and entrepreneur spirit.”
Directed by Dum Laga Ki Haisha director, Sharat
Katariya, Sui Dhaaga is produced by Maneesh Sharma and YRF and is set to hit theatres
on September 28
Images Source: youtube/yrf