After enjoying a double digit opening at the box office Imtiaz Ali’s Love Aaj Kal, dropped on day 2. Opening on a figure of Rs. 12.40 crore, on Saturday the movie garnered Rs. 8.01 crore at the ticket window. A 40% drop despite being a solo release at the box office. Thus, making the movie collection in two days about Rs. 20.41 crore that seems to be pretty low then expected with popular faces like Kartik Aaryan and Sara Ali Khan in the main lead.
According to us, we feel reasons why it must have experienced a drop is comparison of the film with the previous flick helmed by the director Imtiaz Ali starring Deepika Padukone and Saif Ali Khan; followed by targeting only a certain type of audience, thus limiting its footfalls at the theatres. Though it enjoyed mixed reactions from the audience, the makers and stars can hope for a better deal today as it closes its opening weekend on Sunday. This Sara and Kartik starrer released on Valentine’s Day.
Trade analyst and film critics Taran Adarsh expressing his disappointment in his Tweet mentioned, “"#LoveAajKal dips on Day 2... Shocking part is, the decline has come at metros/multiplexes, which is its target audience... Weak at Tier-2 cities as well as mass circuits... Needs a miracle to salvage the show on Day 3... Fri 12.40 cr, Sat 8.01 cr. Total: ? 20.41 cr. #India biz."
#LoveAajKal dips on Day 2... Shocking part is, the decline has come at metros/multiplexes, which is its target audience... Weak at Tier-2 cities as well as mass circuits... Needs a miracle to salvage the show on Day 3... Fri 12.40 cr, Sat 8.01 cr. Total: ₹ 20.41 cr. #India biz.
— taran adarsh (@taran_adarsh) February 16, 2020
Just like the movie received mixed reactions, it also expressed pros and cons before the release.
While it got under the scissors of CBFC, asking the filmmaker to cut down on length of intimate of scenes, skin show and replacing and censoring of cuss words. ALSO READ: Love Aaj Kal: Sara Ali Khan And Kartik Aaryan’s Film Runs In Trouble With CBFC, Thanks To Intimate Scenes And Cuss Words
Working in its favour was citizens’ plea heard by State Government of letting malls, multiplexes and eatery open till wee hours of the night. Love Aaj Kal is the first movie to be enjoying the midnight screening in certain parts of Mumbai. ALSO READ: Love Aaj Kal: Kartik Aaryan And Sara Ali Khan's Film To Enjoy Post-Midnight Shows? Now That's A First
Our editor-in-chief Vickey Lalwani, giving this love story of Imtiaz Ali a two and a half star, titled his review as, “Couldn't Love It Despite Sara Ali Khan's Outstanding Performance!” ALSO READ: Love Aaj Kal, Movie Review: Couldn't Love It Despite Sara Ali Khan's Outstanding Performance!
Image Source: Instagram/imtiazaliofficial