JNU Visit Costs Deepika Padukone Dearly, Are Brands Associated With Actress Cutting Down On Ads Featuring Her?
Seems like her JNU visit has cost Deepika Padukone dearly as the brands associated with the actress have decided to decrease the visibility of ads featuring her, claim reports.
Deepika Padukone the reigning queen of Bollywood made headlines when she made a visit to Jawaharlal Nehru University, Delhi. Deepika’s move of standing in solidarity with JNU students divided the nation into two. Where in some from film fraternity endorsed her strong stand towards the current issue, others felt it was a pure marketing gimmick to promote her upcoming film, Chhapaak, which is based on an acid attack survivor Laxmi Agrawal and hit the screens on January 10, clashing with Ajay Devgn’s Tanhaji.
Considering the fact that the JNU issue is a hot one and could take a toll on their brand, the advertisers associated with the actress have decided to cut down the ads featuring the Om Shanti Om actress for a stipulated time period, claim some reports. The Chennai Express actress is one of the finest actresses in Bollywood and as per reports, she endorses around 23 brands, which equates to Rs 103 crore in her bank account. (ALSO READ: Former JNU President Kanhaiya Kumar Says, 'Deepika Padukone Is Not The VC Of This University'- WATCH VIDEO)
Has the controversy surrounded Deepika's JNU visit taken a toll on Chhapaak collections? The movie garnered love to the tune of Rs 4.77 cr on Day 1 followed by Rs 6.90 cr on Day 2 and Rs 7.35 cr on Day 3 making it a total of Rs 19.02 cr. Chhapaak has been receiving mixed responses from the audience. The movie clashed with Tanhaji: The Unsung Warrior which stars Ajay Devgn, Kajol and the very talented Saif Ali Khan and is doing exceptionally doing well at the Box-Office.
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