After Bashing Woke Indian Celebs For Selective Outrage; Abhay Deol Now Targets Fairness Cream, Asks Celebs If They Will Stop Endorsements?
'Do you think Bollywood celebrities will stop endorsing fairness creams now?' asks Abhay Deol in his latest post
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Dev D actor Abhay Deol is known for speaking his mind without mincing words. Recently, the actor was hailed on social media for his thoughts over George Floyd's death and Indian celebrities coming out saying 'Black Lives Matter'. Taking to his social media, he had posted a note saying the lives of migrants, minority and poor also matter. He had backed his post with a strong post saying that 'woke' celebrities and middle class standing in solidarity with George Floyd should also look at the problems in their own backyard. Now, Abhay Deol has once again raised questions over Bollywood celebs promoting fairness creams.
In his latest post, Abhay has shared an interesting statistic about fairness creams and how the brands have evolved over time. The first picture of his post reads, "Do you think Bollywood celebrities will now stop endorsing fairness creams now?" followed by some stats. A part of his post read, "Overall analysis Fairness creams in India have evolved over the years, from being fairness creams to now using euphemisms like “skin brightening/ whitening”, or “lightening creams”. Most brands no longer want to be associated directly with being termed as 'fairness creams’. So now we have brands selling “HD glow”, “White beauty”, “white glow”, “fine fairness”, and so on. Over the years these companies have turned their attention towards the Indian Men, who are now trying to be "fair and handsome", and have dedicated power white ranges for them too."
This is not the first time that Abhay has picked on celebrities endorsing fairness creams. In the past, the actor has expressed his disagreement with the notion of being fair and called out celebrities like John Abraham, Deepika Padukone, Shah Rukh Khan and others for endorsing such creams. (Also Read: Abhay Deol Confesses That He Slept With His Director; Posts A Picture On His Instagram Account)
Image Source: Instagram/abhaydeol